Many construction contractors like electricians, plumbers, and HVAC contractors use Pay-Per-Click advertising. The trick is to manage Pay-Per-Click so that it provides a good Return on Investment.
Here are four tips that have worked for me over the years to save money while boosting customer calls. You can also get hvac PPC services as per your needs.
1. Use a "Negative Keyword" list.
Here's how this important money-saver works for you. Let's say you're an electrician in Boston. You want people to click on your ad but not if they're searching for "how much does an electrician earn" or "electric toaster."
The saving grace of Pay-Per-Click is that the search engine tells you exactly what the searcher typed in before clicking on your ad. When you see that a searcher typed in "electric razor," find the part of your account that allows you to list Negative Keywords.
Your Negative Keyword list may grow to hundreds of words and phrases. Each one is saving you wasted money.
2. Create ads designed to attract your most profitable customers.
One plumber may like to do emergency calls, another plumber may specialize in copper re-pipe jobs. General Contractors may do custom room additions or they may focus on kitchen and bathroom renovations.
Whatever your company's specialties are, create ads that attract the specific customers who are looking for the kind of work you find most profitable and most want to do. These ads will give you your biggest Return on Investment.