The right creative director can have a huge impact on your company's marketing and advertising campaigns. When looking for someone for this role, it is important to consider whether they have the right skills to bridge the gap between print and digital. You can also browse www.fearless.kiwi/services/creativity/ to hire a creative director in the UK.
Coming from the print world, their thought process and experience may be different from someone who only works in the digital communications field.
Here's what to look for and why this qualification is different compared to if a creative director was hired for one type of media versus another.
1. Big ideas for simplifying problems
Don't think about channels; think about ideas. Look for people who can simplify problems and come up with great ideas that can be realized in a variety of ways. Whether you're speaking through one or more channels, ideas matter, and that's something to look for in a Senior Creative Director.
2. Amazing communication skills
Working in graphic design, I personally admire the extraordinary communication skills of a creative director. It's important to find people who can effectively communicate their ideas and policies.
However, they must not only be able to communicate their own ideas, but they must also be able to implement them with their creative skills.