The CEO of Client Attraction University unveiled a video around two months prior. This video showcased how you can go about standing out in overly saturated markets. The truth is, there is no such thing as a saturated marketplace. You can find out more about what the video goes into by reading more.
Client Attraction University: Saturation Is A Myth
You will find a lot of business owners and entrepreneurs being taught that there are markets that are completely saturated. A lot of people are taught this very early on in their careers and even before they start up a business on their own. This video goes into detail on how a marketplace being saturated is only a myth.
During the video, you will find an explanation of how there are a lot of people doing the same things. That being said, there are many people uniquely doing things despite offering the same services or even products. Along with this, when you are yourself, it can help you stand out from the crowded and thought to be a 'saturated market.'
The Market Continues To Grow
Another important thing that you should be keeping in mind is that the marketplace is constantly growing and expanding. No matter what the actual market is doing, you want to understand this important fact. No matter what you are involved in, there will always be customers looking for what you are offering. This includes new customers but a lot of business owners do not look at things with this kind of perspective.
Along with there being new customers constantly entering the marketplace, but they have to find someone first. For instance, if you own and operate a business that is offering information, you might find new customers noticing your information before seeing your competition. Likewise, you may even be the 3rd or even the 4th business they come across which is still going to be positive because it means you are being actively discovered by prospective customers early on in their buying process which increases the opportunity for conversion.
Focus On Serving The Market
Another key thing that you should be doing to stand out in a crowded market would be to out serve the market. You want to continue to strive to be better than your competition.
The video showcases that a lot of people are too scared to out serve the market they are operating in. They think that they will be wasting their value because they are offering up too much information for too little. The fact is, you may end up getting more back for giving out information for free. This can be a terrifying prospect to business owners because they don't think long term and how it serves their broader interests.
One of the concerns that a lot of people have when they are giving away stuff for free is that no one is going to want to pay for it in the future. This couldn't be any further from the truth. If a business owner doesn't think this way and they provide a lot of value for free, they will be able to stand out from the 'saturated market' because their competition is afraid of doing the same.
Not only that but when you out serve the market, you will be able to build better trust with your prospective customers and you will position your business as an authority within the niche. This can help you increase conversions by boosting buyer trust in your business and brand. Likewise, it can heighten your ability to retain your customers as well as possible.
You should be looking to stand out from the rest of the marketplace no matter how saturated you think it is. As you will find in the video, there is no such thing as an oversaturated market and you shouldn't think that way because it could get you into trouble. By focusing on serving the market as well as possible and by providing more value and the best products and services, you should be able to beat your competition.