As a business owner, you are often required to wear a multitude of hats: from book keeper, to manager, to procurement specialist, to salesman, to manufacturer. However, the best entrepreneurs are those that are able to focus on what they do best, and outsource the rest to qualified specialists.
If you have decided it is time to grow your business by partnering with an experienced marketing agency, here are things you should know before you begin your search!
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1. Know Your Company
One of the most important questions you can ask before you start speaking with agencies is, 'can you handle the increased exposure and traffic?'. Do you have the labor force, infrastructure, and systems in place to execute the strategy your agency lays out for you?
The fact of the matter is, no one knows your company better than you do, however it requires great honesty not to over- or under-estimate your strengths and weaknesses. Find out what these are, and you will have a much better time explaining your positioning to your agency.
2. What Are Your Objectives?
Beyond just knowing your company, you should also be very clear on where you want to go, and what results you expect from partnering with a professional marketer. You should have a list of the goals and objectives you are targeting when you hire a firm. If you can, try to close the gap between your own sales team with proper systems and incentives, and their marketing strategies in order to more closely align to those objectives.